The last Coors to run, was Peter Coors, a self-described "libertarian," for US Senate in 2004. But sadly, he lost in a heartbreaker, to Ken Salazar.
Now, another Coors is stepping forward. This time it's Joe.
The Washington Times reports, "Coors beer heir makes waves with catchy campaign ad" April 6:
Mr. Coors, 70, actually has less of a beer background than many in his family. The former CEO of high-tech ceramics firm CoorsTek, he's running to challenge Democratic Rep. Ed Perlmutter in the 7th Congressional District. The 58-year-old Perlmutter is seeking his fourth term.And he's got some catchy radio spots:
So far Mr. Coors has no rivals for the Republican nomination, and the party has high hopes that his name recognition, financial resources and experience as a jobs-creator will give him an edge in the Democrat-leaning district.
"One friend suggested that with a name like Joe Coors, I should just run for Congress as a beer. After all, people like beer but they don't much like Congress," says Mr. Coors with a chuckle. "But I'm not a beer. I'm a husband, a father, a grandfather, a manufacturer."Perlmutter is normally considered safe. But redistricting has thrown a few more Republicans into his district.
And this bit of news from the Aurora Sentinel, "Coors outraises Rep. Perlmutter in latest quarter":
Republican congressional candidate Joe Coors Jr., of the famed Coors family, disclosed impressive fundraising figures Tuesday, leaping over incumbent Democratic Rep. Ed Perlmutter by more than $77,000 since announcing his candidacy.JoeCoors.com
Coors' campaign said Tuesday he raised about $449,300 for the period that ends April 15. The great-grandson of brewery founder Adolph Coors announced Jan. 31 that he would run for Denver's suburban 7th District. He's challenging an incumbent whose working-class, roll-up-your-sleeves persona has resonated with voters who have re-elected him twice.